One of the most critical areas for building a site that performs well is how user friendly it is. This sounds like a really benign term but it can be terribly unforgiving if you don’t get it right. You will know immediately if you get it wrong because your bounce rate and site visit length numbers are going to suck. Get some analytics on your site and start figuring out where the trouble spots are. You might even hire a person to do a user friendly criteria site audit. No matter what else you do, if you want your business to succeed you’ll get a move on in this area.
Nobody likes having a hard time finding information either at Google or on your site. There’s no time or reason for crying about internet user habits – they have to be dealt with and accepted. Everything you ask of them has to be followed by actions that are as intuitive as possible, as well. Look at anything and everything on your site as something that can be improved, and then set out to make it happen. The search form on your site is used a lot more than most webmasters realize, so you should not remove it as some people do. This is sort of an obscure point for some people, but you really need to double check on the usability aspect for where the field is. This is all part of doing things to make people feel more comfortable with is the goal of having a user friendly site. And don’t forget to do a quick sanity check for this just to be sure all is all right. Those IM marketers who take the time to perform small checks are the ones who will do better.
You should have noticed by now that all major sites are making strong use of various images in content. Photos can play a good role in your content, but some topics make it more challenging. Since you want to get the most from your efforts, then you’ll want to do a good job of the graphics you upload. An image always looks very lonely when there is no caption, and smaller font makes people slow down and read it. What you also want to avoid is placing photos that are either neutral or irrelevant to the body copy.
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